RTP’s Negawatt Power Pool® offering for retailers maximizes your demand response and index price control incentives and turns your energy reduction initiatives into a marketing strategy to your customers.

The key for successful demand response and index price control strategies in the retail industry is implementing a truly hands-off solution. Store managers have limited time, so we eliminate the need to turn off breakers, display signs, and make announcements regarding your energy strategy. The RTP GridLogic System™ will adjust your energy consumption automatically and make customized marketing announcements to your customers regarding noticeable energy reductions.

While an individual retail store may not represent a large load reduction for your region, the aggregation of retail stores in your region contributes significantly to grid reliability and maximizes program incentives. The GridLogic System™ is designed to optimize your participation in incentive programs through customized aggregation.

Making your customers aware of your energy curtailment initiatives is a key to program success. RTP’s Audio Annunciator integrates with your Public Announcement system and automatically lets your customers know how your efforts are impacting the community.

For example: "Attention customers, we have lowered our lighting levels for a short period of time to do our part in conserving energy for the community. Our efforts are helping to preserve the environment and maintain a stable power supply. Thank you for shopping with us."

To find specific opportunities for enrolling in the Negawatt Power Pool®, check out our Opportunities Map.